Jamie O’Donnell of SEO-PR interviews at Toby Trevathen, Business Development Director, Anchor Intelligence, on the exhibitor floor at SES New York 2010.
Anchor Intelligence provides real-time traffic scoring solutions to its customers for online ppc advertisers, online publishers, and online ad and search networks. This allows Anchor Intelligence’s customers to detect click fraud and malicious activity as well as giving a more detailed look at regular traffic to a site. Anchor Intelligence unveiled its latest product at SES New York, ClearMark for Keywords, which helps search engine marketers improve their conversions and costs of conversions associated with their campaigns.
Duration : 0:5:38
Read the rest of this entry »
Technorati Tags: 2010, ad networks, Anchor intelligence, arbitragers, Clearmark, clickfraud, clicks, conversions, intelligence, keywords, online publishers, search companies, search networks, ses new york, solutions, toby trevathen, traffic, web