Profit Miracle Does It Work
February 12011
http://lin.sh/Offer
Does profit Miracle work?
800-471-2081
Duration : 0:6:55
Web analytics with Unica Corporation at SES San Francisco 2010
February 12011
Jamie O’Donnell, SEO-PR, interviews Akin Arikan, Unica Corporation, on the exhibitor floor at SES San Francisco. Unica offers a suite of marketing products for marketing professionals. It enables end-to-end optimization, starting with PPC Unica search, automating your bidding and does reporting as well. Next step, Unica helps marketers build landing pages and to test those landing pages. Reducing the bounce rates and making websites optimal, web analytics is also included as part of Unica’s package of search marketing tools. Unica also offers email marketing tools and website personalization. Unica also offers best practices by way of enabling its marketing service providers to help Unica clients.
For more information on exhibiting at SES San Francisco, please visit: http://www.sessanfrancisco.com
Duration : 0:6:11
Online marketers need to look beyond Google Adsense, says Jennifer Slegg, SES Chicago
January 252011
Greg Jarboe, SEO-PR, interviews Jennifer Slegg, JenSense, expert in GoogleAdSense at SES Chicago 2010. Online marketers are overly stuck on AdSense, says Jennifer, as there are many more options today available to them. There are many more ad networks available to marketers, including Chitika, and many more niche programs that cater to diverse interests such as cooking, or automotive. The most surprising trend Jenn identifies is the reliance on social media, and some marketers are still not taking advantage of this.
If you are interested in speaking at SES Chicago, please visit:
http://www.seschicago.com
Duration : 0:2:29
PPC Bid Management with ClickSweeper at SES San Francisco 2010
January 142011
Jamie O’Donnell, SEO-PR, interviews Chris Moberg, ClickSweeper.com, on the exhibitor floor at SES San Francisco 2010. ClickSweeper does PPC bid management. Its automated software solution imports results from Google, Yahoo, and MSN, taking all of the search engine results from a PPC campaign and optimizes it based upon conversion, ROI, using ClickSweeper’s newest analytics feature, which takes time on sight and bounce rate, combines it with conversion data, and then optimizes campaigns based upon its unique algorithm. Chris discusses typical ClickSweeper size customers and its focus on ecommerce. Chris also elaborates about a particular ClickSweeper success story with client, Zoom Room online.
For more information on exhibiting at SES San Francisco, please visit:
http://www.sessanfrancisco.com
Duration : 0:3:5
Combating online defamation and monitoring reputation at SES Chicago 2010
January 32011
Chris Boggs, Rosetta, interviews Fionn Downhill, Elixir Interactive, and Geoffrey Wozman, on the subject of brand and trademark reputation management at SES Chicago 2010. Fionn describes an example of how her company was a victim of defamatory postings on the Internet by a competitor. Geoffrey goes on to give a definition of defamation. Geoffrey says the libel laws in the United States supersede the first amendment if all the elements are met for defamation. Publishers are protected under 230C federal communications decency act. Chris Boggs concludes on the nature of defamatory postings and how important it is for companies to measure and monitor their brand reputation.
For more information about speaking at SES Chicago, please visit: http://www.seschicago.com
Duration : 0:5:15
Sa tipa i kam marr – Miri Kamzes ft. Black Side & IndroG KJ.R (BojaRecords) 2010-2011
December 312010
Lyrics & Music by BojaRecords ft. KJR
Behuni Fans ne Facebook
http://www.facebook.com/BojaRecordsHQStudio
Duration : 0:3:17
Holistic SEM with SEMPO president, Chris Boggs, at SES Chicago 2010
December 192010
Anne Kennedy, Beyond Ink, interviews Chris Boggs, Rosetta, and SEMPO president, at SES Chicago 2010 on the subject of holistic SEM. Chris says when it comes to deploying content across the Internet, it is very important for a brand to consider content as including not just text but images, video, graphics, etc…Chris uses the analogy of the marines as a “forward deployed force.” If you have nodes of content that mention your brand, or your category in connection with your brand that exist elsewhere on the Internet, whether or not it includes links, the SERPs will take notice. Chris says instead of taking one piece of content and syndicating it across thousands of pages across the web, he recommends taking ten thousand unique pieces of content and syndicate them across one page each. You don’t want content to outrank your own brand. Chris also says if a community is strongly enough connected to a specific authority or subject, they may gain authority and be able to pass an additional value. Chris says he believes that ‘likes’ will never replace links in terms of authority. Chris also wants to see SEMPO as being one of the main voices of a united search marketing front.
For more information about SEMPO, please visit: http://www.sempo.org/home/
For more information about speaking at SES, please visit: http://www.seschicago.com
Duration : 0:5:56
Monetizing the web with LinkWorth at SES San Francisco 2010
December 132010
Jamie O’Donnell, SEO-PR, interviews Matt Stoddart, chief sales officer, LinkWorth, on the exhibitor floor at SES San Francisco 2010. LinkWorth is an advertising network. This means advertisers purchase LinkWorth’s text link ad products. LinkWorth has 85,000 independently-owned publishers that monetize their site and sell ads. The advertisers can come leverage that inventory to craft a custom link building campaign for SEO. SEM agencies make up more than 70% of LinkWorth’s business. LinkWorth’s products consist of text link ads, paid blog reviews, in-text links, in-content pay per click ads, rotating text ads, hosted content pages, article submission, directory submission and many more.
For more information about LinkWorth, please visit: http://www.linkworth.com
For more information about exhibiting at SES San Francisco, please visit:
http://www.sessanfrancisco.com
Duration : 0:2:59
How to build a sweet business using Twitter and Facebook with Foiled Cupcakes owner, Mari Luangrath
November 232010
Byron Gordon, SEO-PR, interviews Mari Luangrath, Foiled Cupcakes, at SES Chicago 2010 on selling cupcakes online and the ‘touchpoints’ she uses when interacting with her customers. Mari says Foiled Cupcakes engages in relationship-building with its customer’s right from the start. This includes following up with a phone call confirming the order placed by the customer, along with an email. Each customer gets a handwritten thank you note. Mari goes on to explain on she began using Twitter to look for potential cupcake prospects for her business. But Mari did not engage these prospects with a sales pitch. Instead, Mari engaged them on the subject of shoes, having reviewed what it is these prospects tend to tweet more about. Mari concludes with some advice for young entrepreneurs and businesses that might still be on the fence about using such social media applications like Twitter and Facebook, about how to jump in to social networking.
For more information on speaking at SES, please visit: http://www.seschicago.com
Duration : 0:4:50
Keywords and the future of search marketing with Bruce Clay and Rob Murray at SES Chicago 2010
November 122010
Anne Kennedy, Beyond Ink, interviews Bruce Clay, Bruce Clay, Inc. and Rob Murray, iProspect, on the future of search marketing at SES Chicago 2010. Bruce begins by saying the smartest approach for a company that’s re-evaluating its search marketing strategies is to begin by re-examining its keywords. Bruce says the keywords that may have been ideal several years ago are probably no longer the case today. Long-tail keywords are more appropriate and will require producing more content but it’s vital to establish those new keywords part of their website. Rob says marketers need to reexamine how the search engine results pages (SERP) are being constructed within their category in their keyword set and understanding what social media sites and blogs are being created against their keyword set. This will help marketers build a whole new holistic content strategy. Rob also says that search volumes have increased on sites like Facebook, as a search portal, but won’t soon replace the likes of the major three existing search engines. Bruce says paid advertising will become more necessary and that Google has folded so much into universal content that it has started to form a wall and clickthroughs have started to drop. In order to maintain traffic, businesses will have to resort to some form of pay per click as a supplemental activity in order to make up lost revenue. But Bruce says marketers need to look at other forms of social media such as video, news, images, in order to get on the first page of results from a Google search. Bruce also comments on the challenges for enterprises when it comes time to revising their websites. Rob adds that a lack of proper alignment within the major enterprises is the largest inhibitor for them when trying to make the changes necessary to their website.
To learn more about speaking at SES, please visit: http://www.seschicago.com
Duration : 0:4:42